Shoes Brands
Top 25 Coolest Sneaker Designs of 200905 Jan0Read More Bloomberg BusinessWeek's got more kicks than a Bruce Lee flick—sneakers that is. For more than a century, athletic shoes have been basically the same. Yet every year, such companies as Nike and adidas produce thousands more designs. We teamed up with Sneaker Freaker, one of the world's foremost shoe magazines, to bring you the top 25 sneakers of 2009. Nike Air Yeezy Riding a tidal wave of hype, Kanye West's signature kicks were the most sought-after sneakers of the year. Love 'em or hate 'em—and many shoe lovers did both—no look back on 2009 could ...
When adidas bought Reebok for $3.8 billion in 2005, it was thought that the merger would allow adidas to challenge Nike. It didn't happen. What adidas found out was that Reebok had the NBA and NFL marketing deals, but didn’t really have any proprietary assets. Four and half years later, the key -– adidas has discovered –- is to grow market share by developing new, innovative products. In today's fourth quarter release, adidas said that Reebok sales in North America were up positively (4 percent) for the first time since the acquisition
The cleats can actually extend in response to soggy ground conditions. Here's how they work. At a big, blow-out event in London last week, Nike unveiled its splashiest innovation, in advance of the 2010 World Cup: The Mercurial Superfly
Vapor II football boot (or "soccer shoe," to Americans). Aside from the hotrod looks, the most intriguing innovation was the "adaptive traction technology," which allows the pegs of the cleats to actively adjust to turf
conditions. Say what? How's that happen?
Waste not, want this. The shoe of choice for FC cover dude, two-time league MVP and eco-aware entrepreneur Steve Nash, the Trash Talk is made of scrap materials from its manufacturing process. It’s part of Nike’s Considered Design, which
focuses on developing sustainable practices, such as low-toxin rubber. Nike shares these solutions with other companies through GreenXchange, a new open-source Web marketplace it co-founded with Best Buy, Yahoo, and others.
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